Brand Style Guide

BeatsFest a new subscription-based streaming platform is making waves in the music world. With a vibrant, bold, and straightforward approach, it is youth-focused, cloud-operated, and aims to cater to a young, diverse, and active audience.

My Design: Brand identity, guidelines, logo, colors, imagery chosen, fonts, layout design.

Results: BeatsFest is geared towards Generation Z and Millennials. Daring, adventurous, stylish, active on social media and proficient in technology. Prefer san serif fonts and colors that are ultra vibrant, and saturated. Tone is serious but informal. Combination of logo that includes a brandmark and wordmark. Simplicity, Readability and scalability are key.

Below you'll find the process to create the wordmark and changes made to the "B" for the brandmark. Colors combos that were tried and original sketches.

*photos in style guide by: rawpixel.com, pikisuperstar, Kjpargeter, freepik.com, Marymarkevich, mego-studio, wirestock,rochak shukla, sketchepedia.