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TECH CROWD
Infographic
A fun informational study
The purpose of my infographic was to display the percentage of adults who have used various social media platforms over a nine-year period. During this time, you will also see the number of platforms more than doubled from five to eleven. The intended audience includes Tech World readers, as this ad will appear in their magazine. The target demographic is males and females aged 25-45, working in technology and business industries.
Design: The colors and fonts were selected to align with Tech Crowd's branding, featuring the Aileron family and Hydrophilia Liquid fonts. The chosen colors included crowd green, satin blue, tech blue, mustard, cloud, and black. Tech Crowd maintains the image of informational and educational, so for visualization, I aimed to ensure the design was clean with a good use of space. It wasn't overcrowded, and I used color strategically to draw attention to each point.
